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Sports Nutrition Market Bounces Back

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By: Sean Moloughney

Editor, Nutraceuticals World

The U.S. sports nutrition market is returning to form, according to a recent report from Rockville, MD-based market research firm Packaged Facts titled “The Sports Nutritionals Market in the U.S.: Sports Drinks and Nutrition Bars.”

U.S. retail sales of sports drinks will reach $7.4 billion in 2013, reflecting 6% growth, according to the report. As was the case with many other beverage categories, the market for sports drinks lost some ground in 2008 and 2009 as recession-battered consumers pulled back from a wide range of discretionary expenditures. By 2010, however, the recovery of the economy and PepsiCo’s revival of the Gatorade brand led to a rebound in sales in the sports drink category. Nutrition bars, similarly, have experienced improved performance since 2010, posting double-digit growth. Packaged Facts projects category growth at 14% in 2013, for sales of $2.6 billion. Powered by 77 million users of sports drinks and 28 million consumers of nutrition bars, the sports nutrition market draws a wide and varied group of consumers.

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